The global lingerie market is a rapidly growing industry, expected to reach a value of $59.15 billion by 2025, according to a report by Grand View Research. Here are some of the latest insights and trends in the lingerie market:
Sustainability: As consumers become more environmentally conscious, there is a growing demand for sustainable and eco-friendly lingerie. Brands are using materials such as organic cotton, bamboo, and recycled fabrics to create sustainable lingerie.
Inclusivity: The lingerie market is becoming more inclusive, with a growing range of sizes, styles, and colors available for different body types. Brands are also featuring more diverse models in their advertising campaigns to promote body positivity and inclusivity.
Technology: The use of technology in lingerie is on the rise, with innovations such as 3D printing and smart fabrics. Smart lingerie can track body temperature, heart rate, and other biometric data to provide personalized insights for the wearer.
E-commerce: The rise of e-commerce has made lingerie more accessible to consumers worldwide, with online retailers offering a wider range of products and sizes than traditional brick-and-mortar stores. Many lingerie brands are also offering virtual try-on experiences to enhance the online shopping experience.
Athleisure: The trend towards athleisure wear has influenced the lingerie market, with more consumers opting for comfortable and functional lingerie that can be worn for exercise and everyday activities. Sports bras and seamless underwear are becoming increasingly popular.
Overall, the lingerie market is evolving to meet the changing needs and preferences of consumers. Brands that prioritize sustainability, inclusivity, technology, and e-commerce are likely to see continued growth and success in the industry.
